How about 361 Degrees: Analysis of hot topics and brands on the Internet in the past 10 days
In recent years, competition in the sports brand market has been fierce. As one of China's local brands, 361 Degrees' performance has attracted much attention. This article combines the hot topics and hot content on the Internet in the past 10 days to analyze for you what 361 Degrees is like from the dimensions of products, market performance, user reviews, etc.
1. Overview of popular sports brand topics on the Internet in the past 10 days
| Ranking | Topic keywords | heat index | Main discussion platform |
|---|---|---|---|
| 1 | Domestic sports brand | 9.2 | Weibo, Douyin |
| 2 | Sneaker Technology | 8.7 | Zhihu, Bilibili |
| 3 | 361 degree new products | 7.5 | little red book, got things |
| 4 | Cost-effective sports equipment | 7.3 | Taobao, JD.com |
2. 361-degree product performance analysis
Judging from the discussion in the past 10 days, 361 Degree’s products are mainly concentrated in the following categories:
| product line | Representative products | User praise rate | main selling point |
|---|---|---|---|
| Running shoes series | Feiran 2.0 | 92% | Carbon plate technology, lightweight |
| basketball shoes | AG series | 88% | Cushioning performance, wear resistance |
| casual shoes | International line series | 85% | Design and comfort |
| sportswear | The same style as the national team | 83% | Breathability, cost performance |
3. 361-degree market performance data
According to recent market monitoring data, 361 Degrees exhibits the following characteristics in multiple dimensions:
| indicator | Data performance | Industry comparison |
|---|---|---|
| Online sales growth rate | +23% year-on-year | Higher than industry average |
| Brand search popularity | Average monthly searches: 1.2 million | Domestic third |
| New product release frequency | Quarterly 3-5 models | Above average |
| Spokesperson influence | Gong Jun et al. | new generation stars |
4. User evaluation analysis
By grabbing user reviews from major e-commerce platforms and social media in the past 10 days, we found that 361 degrees of user feedback exhibits the following characteristics:
Advantages:
1. High cost performance, the price of similar products is generally 30-50% lower than that of international brands.
2. The performance of professional sports products has been significantly improved, especially running shoes and basketball shoes.
3. Design styles are gradually becoming younger, and cooperation with international designers is increasing.
Disadvantages:
1. The workmanship details of some products need to be improved.
2. The brand’s high-end image still needs to be strengthened
3. Offline store experience is uneven
5. Future Development Trend of 361 Degrees
Judging from recent industry trends, 361 Degrees is making efforts in the following areas:
1.Technology research and development:Increase investment in midsole material innovation and cooperate with international chemical companies
2.Event marketing:Sponsor multiple marathon events to enhance professional image
3.Channel optimization:Focus on second- and third-tier cities while expanding online live broadcast channels
4.Sustainable fashion:Launched a product line of environmentally friendly materials to respond to the needs of young consumers
Summary:
Based on the analysis of the entire network data in the past 10 days, 361 Degrees, as the backbone of domestic sports brands, has obvious advantages in product performance, cost performance, etc., and is improving its brand competitiveness through continuous innovation. Although there is still a gap between it and international first-tier brands, its development momentum is worth looking forward to. For consumers who value practicality and cost-effectiveness, 361 Degrees is a choice worth considering.
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