China and Foreign Toys Network: Summary of global toy industry trends and hot content (last 10 days)
China and Foreign Toys Network is a vertical platform focusing on toy industry information, market trends, new product releases and industry analysis. It aims to provide toy manufacturers, distributors, retailers and consumers with the latest industry trends. The following is a summary of hot topics and structured data across the Internet in the past 10 days (as of October 2023):
1. Hot Topics and Trend Analysis
1.China’s toy export data grows: Driven by the demand for stocking up during the holiday season in Europe and the United States, China’s toy exports increased by 12% year-on-year.
2.The sustainable toy boom: Environmentally friendly materials (such as recycled plastics, wooden toys) have become the focus of brand marketing, and related searches increased by 35%.
3.IP joint new product release: Disney, Pokémon and other IP derivative toys occupy the top sales list of e-commerce platforms.
| keywords | heat index | Main related events |
|---|---|---|
| Blind box economy | 89.2 | Bubble Mart announces Q3 financial report, expands offline stores to 200 |
| STEM toys | 76.5 | LEGO Education launches new programming robot product |
| Trendy collection | 68.3 | The second-hand market price of Bearbrick co-branded models soared by 50% |
2. International Toy Market Trends
1.US market: The Federal Trade Commission (FTC) issued new rules limiting phthalates in children’s toys.
2.European market: The German Toy Fair (Spielwarenmesse) has announced that it will add a "Green Innovation Award" in 2024.
3.Southeast Asian market: The sales of local toy brands in Indonesia and Vietnam increased by 20% year-on-year, and low-price strategies seized market share.
| area | Popular categories | Representative brand |
|---|---|---|
| North America | Interactive electronic toys | Hasbro,Mattel |
| Europe | Assembling building blocks | Lego, Playmobil |
| Asia | Blind box/figure | Bubble Mart, Sonny Angel |
3. In-depth observation of the industry
1.Supply chain challenges: The Red Sea shipping crisis has led to an extension of European toy delivery times by 2-3 weeks.
2.Live e-commerce drives sales: The single-day GMV of Douyin’s “Toy Delivery” special event exceeded 120 million yuan, and the national fashion building blocks became a hot item.
3.Policy direction: China’s draft of “New Regulations on the Safety of Children’s Toys” is open for public comment, and it is planned to add testing standards for detachable parts.
Conclusion
China and Foreign Toys Network will continue to track hot spots in the global toy industry and provide data support and trend interpretation for practitioners. For the full report or custom analysis, please contact our industry research team.
(Note: The above data are based on public information, the popularity index is a relative value, and the statistical period is October 1-10, 2023.)
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