What is good writing called?
In the era of information explosion, text is not only a tool to transmit information, but also a bridge to connect emotions. Good writing can resonate with people and even change a person's way of thinking. So, what is good writing called? we can call it"Powerful words","Text with warmth", or"Words with soul". No matter what they are called, they all have the following common characteristics: clear, vivid, profound and contagious.
In order to understand the standards of good writing more intuitively, we combined the hot topics and hot content on the Internet in the past 10 days and compiled a structured data to show which words have triggered widespread discussions.

| hot topics | heat index | Characteristics of text | Resonating keywords |
|---|---|---|---|
| AI technology innovation | 95 | Combining professionalism and popularity | "Disruptive", "The future is already here" |
| Environmental protection and sustainable development | 88 | Emotional appeal and data support | "Protect the Earth", "Urgent" |
| workplace mental health | 85 | True stories and practical advice | "Stress Management", "Self-Care" |
| renaissance of traditional culture | 82 | Historical heritage and modern interpretation | "Cultural self-confidence" and "passing on the fire from generation to generation" |
1. Clarity: Make complexity simple
Good writing can transform complex concepts into easy-to-understand expressions. For example, in the recent discussion on AI technology, some popular science articles use the analogy of "training AI like teaching children to learn" to machine learning, which instantly brings readers closer to the technology.
2. Vivid: Move people’s hearts with the sense of pictures
On the topic of environmental protection, the description of "polar bears standing on melting ice caps" is more touching than dry data. A recent viral article used the metaphor "plastic bags are the silent killer of the ocean", triggering tens of thousands of retweets.
3. Profound: Insight beyond appearances
The reason why workplace psychology articles are so popular is that they not only talk about "how to work overtime more efficiently", but sharply point out that "excessive internal consumption is a waste of life", directly attacking the pain points of contemporary workers.
| text type | Representative cases | Communication effect |
|---|---|---|
| story type | "The 24 Hours of Life and Death I Witnessed in the ICU" | Reading volume: 5 million+ |
| Opinion type | "Rejecting "Lie Down" Doesn't Mean Praising Suffering" | 300,000+ retweets |
| Dry goods type | "ChatGPT Office Guide 20 Lectures" | Collection volume: 150,000+ |
4. Infectiousness: the power to trigger action
Really good writing will make people take action after reading it. For example, a report about education in mountainous areas not only described the difficulties, but also provided specific donation channels, which ultimately led to the donation of 3 million yuan.
Conclusion: The three realms of good writing
From a technical perspective, good writing requiresaccurate wordingandFluent logic; From an artistic perspective, it must haveunique perspectiveandaesthetic value; From a philosophical perspective, the highest level of writing canAwakening the radiance of humanity. Next time you put down a pen, ask yourself: Is my writing worthy of the reader’s time?
check the details
check the details