What is the name of the brand bear: an inventory of hot topics and hot content on the Internet in the past 10 days
In the era of information explosion, hot topics and hot content often reflect the focus of society. This article collates the hot topics and hot content across the Internet in the past 10 days and presents it in the form of structured data to help you quickly understand the current direction of public opinion.
1. Top 5 hot topics on the Internet
| Ranking | topic name | Number of discussions (10,000) | Main platform |
|---|---|---|---|
| 1 | An unexpected incident occurred at a celebrity concert | 1250 | Weibo, Douyin |
| 2 | New environmental protection policies | 980 | WeChat, Zhihu |
| 3 | New breakthroughs in AI technology | 870 | Station B, Weibo |
| 4 | international sports events | 750 | Douyin, Hupu |
| 5 | Internet celebrity food review | 620 | Xiaohongshu, Douyin |
2. Classification statistics of hot content
The hot content in the past 10 days is mainly concentrated in the following areas:
| Content category | Proportion | Typical representative |
|---|---|---|
| entertainment gossip | 35% | Celebrity scandals, concerts |
| Technology digital | 25% | AI technology, new product release |
| Current Affairs Policy | 20% | Environmental regulations and economic policies |
| daily consumption | 15% | Internet celebrity food and travel guide |
| Sports competition | 5% | International events and star news |
3. Analysis of the communication characteristics of hot content
1.Short video platform has become the main communication channel: Douyin, Kuaishou and other platforms accounted for more than 60% of the spread, showing the dominant position of short videos in information dissemination.
2.Topic life cycle shortened: Compared with the same period last year, the average popularity duration of hot topics has shortened from 7 days to 3-4 days, showing that the information update speed is accelerated.
3.Cross-platform linkage effect is obvious: 75% of hot topics will be fermented on 2-3 major platforms at the same time, forming a cross-platform communication matrix.
4. Insights into brand marketing opportunities
Based on the characteristics of current hot content, brands can focus on the following marketing opportunities:
| Hotspot type | marketing opportunities | Recommended actions |
|---|---|---|
| entertainment hot spots | Celebrity endorsement linkage | Find celebrities who match the brand’s tone to collaborate with |
| Technology hot spots | Product technology display | Show product technical highlights through short videos |
| Policy hot spots | Social Responsibility Marketing | Carry out public welfare activities based on policy guidance |
| Consumption hot spots | Internet celebrity product creation | Develop topical limited-edition products |
5. Forecast of future trends
1.AI-generated content will attract more attention: With the development of AI technology, content created by AI will occupy a larger proportion.
2.Increased value of content in vertical fields: Vertical content with strong professionalism and depth will receive more traffic support.
3.Social e-commerce is more closely integrated: It will become more common for hot topics to directly drive sales of related products.
To sum up, the hot content in the past 10 days has the characteristics of high entertainment, fast spread and close platform linkage. Brands need to respond quickly to hot topics while focusing on content quality in order to stand out in the flood of information.
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