How to send wedding red envelope? Analysis of hot topics on the Internet in the past 10 days
As one of the important etiquettes in traditional Chinese culture, wedding red envelopes have once again become a hot topic on social platforms recently. From the amount of the red envelope to the packaging method, netizens discussed everything. This article will combine the hot data of the entire network in the past 10 days to give you a structured presentation of the latest trends.
1. The latest standards for the amount of wedding red envelopes in 2023
According to the hot discussion content on Weibo, Xiaohongshu and other platforms, the reference standards for red envelope amounts in major regions across the country are as follows:
area | Ordinary relationship | Colleagues/Friends | close friends | relative |
---|---|---|---|---|
Beijing/Shanghai | 300-500 yuan | 500-800 yuan | 800-1200 yuan | 1000-2000 yuan |
Guangdong area | 200-300 yuan | 300-500 yuan | 500-800 yuan | 800-1500 yuan |
Jiangsu and Zhejiang regions | 400-600 yuan | 600-1000 yuan | 1000-1500 yuan | 1500-3000 yuan |
midwestern cities | 200-400 yuan | 400-600 yuan | 600-1000 yuan | 800-2000 yuan |
2. Five red envelope controversies hotly discussed by netizens
1.Number taboo issues: Recently, the number of views of the topic # Is it appropriate to pay 400 yuan in wedding red envelopes has reached 120 million. Most netizens believe that the number 4 is unlucky and suggest changing it to numbers such as 368 and 388.
2.Electronic red envelopes VS paper red envelopes: Douyin data shows that 62% of young people prefer WeChat transfers, but elders generally believe that paper red envelopes are more formal.
3.Red envelope signature controversy: A hot post on Xiaohongshu suggests that when giving joint gifts, couples should write the names of both parties to avoid misunderstandings caused by only writing one party.
4.Return gift rules: A Zhihu post pointed out that the return gift amount should usually be no less than the original amount received, and can be increased appropriately taking into account inflation factors.
5.Workplace red envelope pressure: According to a Weibo survey, 78% of newcomers in the workplace said that wedding red envelopes given by department colleagues have become a financial burden.
3. TOP3 Creative Red Envelope Sending Methods
Ranking | Creative approach | Applicable scenarios | Platform popularity |
---|---|---|---|
1 | Customized banknote roses | bestie/brother wedding | Xiaohongshu likes 500,000+ |
2 | Blind box red envelope set | young people gathering | Douyin playback volume 8000w+ |
3 | Installment red envelope card | times of economic stress | Weibo topic reads 230 million |
4. Practical advice given by experts
1.The principle of doing things within one’s capabilities: Experts from the Wedding Association remind that the amount of red envelopes should not exceed 1/10 of your monthly income to avoid being fat.
2.Understand local customs in advance: For example, in some areas of Guangdong, red envelopes will be returned with the corners folded to show that they have received them.
3.Consider the actual needs of newcomers: It has recently become popular to exchange part of the red envelope amount into practical home appliance redemption coupons, which is more considerate.
4.Packaging etiquette: Use new banknotes to avoid damage or stains; use festive red envelopes for even amounts, and simple packaging for odd amounts.
5. 2023 Red Envelope Trend Forecast
According to data analysis, wedding red envelopes may show the following changes in the future: the penetration rate of electronic red envelopes will reach 75%; the market size of customized red envelope services is expected to grow by 200%; the combined gift-giving of "red envelopes + experience gifts" has become a new trend.
Conclusion: Sending wedding red envelopes is not only an exchange of money, but also carries beautiful blessings. Stay on top of the latest trends to express your feelings without being socially awkward. Do you have any plans to attend a wedding recently? Check out these top tips!
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