How much does it cost to take maternity photos? Analysis of the latest prices and popular trends in 2023
As the maternity photography market continues to heat up, more and more expectant mothers hope to record the special stages of their lives through professional images. This article will combine the hot topic data from the entire Internet in the past 10 days to analyze the current market price, service content and industry trends of maternity photo shooting.
1. Price list of mainstream maternity photo packages in 2023
| Package type | price range | Contains content | Service time |
|---|---|---|---|
| Basic package | 399-899 yuan | 2 sets of costumes + 15 photos of finishing | 2-3 hours |
| Standard package | 999-1999 yuan | 3-4 sets of clothing + 25 photos + photo album | 3-4 hours |
| High-end customization | 2500-5000 yuan | Full location shooting + styling design + 30 photos of finishing | all day |
| Star style | More than 6,000 yuan | Film-level team + professional video recording | 2 days |
2. Top 5 popular maternity photo styles recently
According to data analysis from Xiaohongshu, Douyin and other platforms, the most popular shooting styles in the past 10 days include:
| style type | heat index | Core features |
|---|---|---|
| French light luxury style | 987,000 | Lace dress + oil painting texture |
| home life style | 852,000 | Couple pajamas + natural interaction |
| National trend and ancient style | 764,000 | Hanfu style + traditional elements |
| Forest exterior scenes | 689,000 | Natural light + floral elements |
| creative silhouette | 553,000 | Light and shadow art + minimalist background |
3. Six key factors affecting price
1.city level: The average price in first-tier cities is 30%-50% higher than that in second- and third-tier cities.
2.shooting location: Professional studios are about 20% cheaper than outdoor shooting
3.Quantity of clothing: Each additional set of clothing will cost an additional 150-300 yuan
4.Refinement quantity：Excess of the package fee is 30-80 yuan per piece
5.Photographer level: Director level is 40%-60% more expensive than ordinary photographers
6.Additional services: Including makeup for the pregnant mother/additional fee for the baby's father to be in the mirror
4. New trends in maternity photo consumption in 2023
1.Popular set meal for two persons: 62% of orders include photos of expectant fathers
2.Pregnancy Recording Service: Phased shooting (24 weeks/32 weeks) increased by 140%
3.AR technology application: The number of inquiries about moving image recording services has skyrocketed.
4.Environmental protection concept: The selection rate of electronic photo albums exceeded that of physical photo albums for the first time
5.Cross-border cooperation: The number of clicks on maternal and infant brand co-branded packages increased by 75% week-on-week
5. Practical suggestions for saving money
1. Choose to shoot at 28-32 weeks of pregnancy, the body curve will be the best
2. Book 2-3 months in advance to enjoy early bird discount
3. Pay attention to the studio anniversary activities (up to 50% off)
4. Bringing 1-2 sets of private servers can save you the cost of clothing rental.
5. Group purchase discounts will be provided for groups of 3 or more people.
From the above data analysis, it can be seen that the maternity photo market in 2023 will show a diversified and personalized development trend. While consumers pay attention to price, they also value the shooting experience and creative expression of the work. It is recommended that expectant mothers choose the most suitable shooting plan based on their own budget and aesthetic preferences.
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